Whether you want to increase brand awareness or boost revenue, setting SMART social media goals can help you take a straightforward approach to realize those goals strategically.

These goals can help you when you feel like you are struggling to be successful.

To ensure your SMART social media goals are put to good use, make sure you are utilizing the social media marketing funnel as part of your overall social media marketing strategy.

If not, you could be losing out on a significant number of qualified leads and conversions.